Woodcliff Lake, NJ, April 23, 2012 – BMW Financial Services
has taken the next step in offering its Ultimate Lease customer a smoother,
less-stressful lease-end experience – and overall simpler leasing experience –
with the introduction of its BMW Lease Protection Program.
“Our new BMW Lease Protection product , which some might refer to as
extended-wear-and-tear coverage, virtually eliminates the potential
out-of-pocket costs of common repairs at lease-end , thus making the
leasing experience that much more pleasurable,” explained Lisa McPherson, BMW
Financial Services general manager of insurance. “This is our latest program to
make leasing a BMW (or a MINI) a pleasurable experience and minimizing issues
surrounding wear and tear, tire and wheel problems and minor dings and dents
which may become apparent when the vehicle is returned at the end of the lease.”
BMW Lease Protection joins BMW Tire & Wheel Protection, BMW Paintless Dent
Repair and BMW Windshield Protection to provide coverage for everyday mishaps.
These same programs are offered to MINI customers.
“One of the reasons people lease cars is for a virtually worry-free driving
experience, one which enables them to enjoy their vehicles for the life of the
lease and then either walk away or move into their next BMW or MINI,” explained
McPherson. “We understand this and are continually upgrading the BMW Ultimate
Lease to make the experience that much more pleasurable and rewarding for the
BMW Financial Services customer.
“Taking the costly surprises out of the lease experience by providing BMW-level
protection is the obvious way to do just that.”
The BMW Lease Protection Program, which must be purchased at time of
new-vehicle delivery, covers up to $3,750 in billed excess wear and use charges
at turn in (not during the life of the lease). Items covered by the program
include:
- Dents and dings
- Tires
- Wheels
- Upholstery, rips, tears
- Glass
- Headlamps (including Xenon), fog lamps, tail-lamp assemblies
- Bumpers, step bumpers, surrounding trim
- Navigation/display screen
- Factory entertainment system
- Convertible tops
- Carpets
- Mufflers and tail pipes
- Rubber door seals
- Mirrors, mirror covers and housing
- Name-plate badges and hood ornaments
- Moldings, trim, metal and chrome
- Missing parts (up to $300 per occurrence)
The process for determining excess wear and use occurs at the lease-end inspection,
generally performed at the BMW Center. There an inspector reviews the vehicle,
noting if there are any items in need of attention. If so, the information is
presented to the customer (who will receive a comprehensive lease-end
inspection report) and the claim is submitted to BMW Financial Services
directly by the dealer – the customer does not have to do anything.
About BMW Group Financial Services
BMW Group Financial Services was established in the U.S. in 1992 to support the
sales and marketing of BMW products. Since then, the Group has
expanded to provide service to markets in multiple countries and continues to
evolve beyond its role as a captive finance unit.
BMW Group Financial Services offers a wide range of leasing, retail and commercial
financing and banking products tailored to meet the needs of the BMW customer.
The Group also provides financing to BMW dealers for expanding dealership
capabilities and enhancing overall operations. With more than $34 billion in
serviced assets and 1,000,000 automotive lending customers across the U.S.,
Canada and Mexico, BMW Group Financial Services finances almost three-quarters
of the BMWs sold or leased in North America. BMW Group Financial
Services employs more than 800 people, including consultants and temporary
workers, most of whom are located in the Hilliard, Ohio Regional Service Center
which serves the U.S., Canada and Mexico.
In 2001, the MINI Financial Services division was established to provide
support for the brand’s dealer and customer networks by offering various
financing and leasing options. Alphera Financial Services was
established in 2006 to provide financial services to dealers who are not part
of the BMW and MINI networks.
BMW Group Financial Services also offers credit card products through its
subsidiary, the BMW Bank of North America. up2drive.com is a division of
BMW Bank of North America, a wholly-owned subsidiary of BMW Financial Services
NA, LLC. BMW Insurance Agency, Inc., a property and casualty producer, is
also part of BMW Group Financial Services.
Information about BMW Group products is available to consumers via the Internet
at:
www.bmwgroupna.com
www.bmwusa.com
www.bmwmotorradusa.com
www.MINIusa.com
www.rolls-roycemotorcars.com
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