DETROIT – The Chevrolet Spark, a
mini-car currently sold in 100 markets worldwide, will debut in the U.S. later
this year with new features specifically targeted to appeal to the urban
millennial market.
“We listened to what young people said they wanted
in a car. Our engineers tuned and equipped the Chevrolet Spark specifically for
first-time buyers and city dwellers in North America,” said Chris Perry, vice
president of Chevrolet Global Marketing. “Spark is the perfect urban car
because we’ve made it easy to drive, easy to park and easy to own.”
To tackle the challenges of urban driving
environments, several Spark features are tailored to North American consumers,
including:
·
Giving the Spark the ability to conquer steep
inclines and declines with Hill Start Assist and equipping the Spark with a
sixth sense with Panic Brake Assist – both standard on Spark and new to the mini-car
segment in North America.
o
Hill Start Assist aids drivers in cities known for
hilly terrain – such as San Francisco – by holding the vehicle in place while
the driver switches from the brake pedal to the gas.
o
Panic Brake Assist detects situations where
emergency breaking is needed and automatically engages maximum braking force.
·
Squeezing Spark into the tightest of parking spaces
with a length of only 144 inches and 63 inches wide, which is 37 inches shorter
and 8 inches narrower than the Chevy Cruze.
·
Connecting Spark owners to their friends, music,
videos and photos with a radio that features a seven-inch diagonal color touch
screen equipped with the Chevrolet MyLink infotainment system, which provides
users with access to Pandora and Stitcher, Bluetooth and navigation. MyLink
also makes it possible to connect a smartphone or other USB device to play
movies, display pictures and download contacts for hands-free calling, allowing
for a full in-vehicle media experience.
·
Packing extra horsepower under the hood with
modifications to the engine displacement and enhancements to the ride and
handling, giving the Spark more power and better handling at higher speeds.
·
Hooking up the Spark with 15-inch wheels, making it
the only vehicle in the segment to come standard with alloy wheels and
increasing its performance and style street cred.
·
Giving the Spark a facelift with a deeper grille and
restyled fog lamps for a sportier, more aggressive style.
The Spark will arrive in Chevrolet showrooms later
this year. For more information, please visit www.chevrolet.com/spark.
Founded
in 1911 in Detroit, Chevrolet is now
one of the world's largest car brands, doing business in more than 140
countries and selling more than 4 million cars and trucks a year. Chevrolet
provides customers with fuel-efficient vehicles that feature spirited
performance, expressive design, and high quality. More information on Chevrolet
models can be found at www.chevrolet.com.
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