Partnership with HD Radio™ developer iBiquity delivers industry leading technology at a great value
TORRANCE, Calif. – Lexus announced that it has partnered with iBiquity Digital Corporation, the developer of HD Radio™ Technology, to be the first automotive brand to offer subscription-free, real-time traffic and weather information on its integrated audio systems. The all-new Lexus IS sport sedan, which debuted at the North American International Auto Show, will be the first Lexus vehicle to feature this technology when it arrives in dealerships this summer.
“At Lexus, we strive for partnerships that bring the most advanced connected vehicle technologies to our customers at a great value,” said Sandy Lobenstein, vice president, Connected Vehicle Technology and Planning. “As a result of our partnership with iBiquity, our owners will be the first in the industry to have access to subscription-free real-time traffic and weather data on multimedia systems across our vehicle lineup.”
Lexus will launch two systems integrating HD Radio, digital audio entertainment and real-time traffic and weather information.
For vehicles with available Navigation, Lexus will provide a digital audio and navigation system driven by the first of its kind hybrid technology capable of receiving digital traffic and weather information from both HD Radio stations and the cell phone network, using the driver’s smartphone connected with the Lexus Enform system.
For vehicles without navigation, Lexus will offer a standard premium Display Audio system complete with subscription-free traffic maps and weather information, all delivered by HD Radio stations across the country.
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